May 12, 2021 |
Marketing, Press |
Bryn Mawr Vineyards
Why Packaging is Wine's New Sustainability Frontier
By Liquor.com May 2021
"In 2012, Rose switched to eco-glass for half of Bryn Mawr’s 6,500-case run of wines—a decision that allows the winery to ship 56 cases per truckload as opposed to the 42 cases that fit using ultra-premium bottles. “I started thinking about how that would reduce the number of delivery trips, which would ultimately reduce the wear and tear on the roads, and the tires, which would need to be replaced less and less often,” says Rose. “It sounds crazy, and it’s unquantifiable, but once you let your imagination go, you realize that even chipping away at some of these issues can make a big difference.”